Infographics by Ritchie Josh Crooks Ross Lankow Jason & Josh Ritchie & Ross Crooks
Author:Ritchie, Josh, Crooks, Ross, Lankow, Jason & Josh Ritchie & Ross Crooks
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-08-29T16:00:00+00:00
Qualitative/Entertaining Infographics
Some of the graphics that we produce don’t rely heavily on data (Figures 4.12 and 4.13). We take a more nuanced approach to content development for these. If the goal is to produce an offbeat infographic that entertains and engages audiences, we write copy accordingly. Our approach is typically to try and be as creative as possible—as long as we keep the brand’s overarching message in mind while doing so.
Figure 4.12: Example of a qualitative infographic.
Column Five for Socialcast by VMware.
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